An innovative archive media landscape for Australian Rules Football
Explore how AFL moved their entire data collection into the cloud. A new paradigm that mirrored to a new direction already forming in the League.
Dalet Flex allows AFL to search the archive, pull content and package it, seamlessly working with new footage as it moves through the supply chain.
Digitizing everything made every piece of the game, pre-game and associated game footage customizable for apps, online services for fans, broadcasters and beyond.