Strategists and marketing teams are always on the look for “the next big thing” in branding, but targeted content can do more than just define a brand. When it comes to multimedia productions, your creativity can take you well beyond what you are marketing. What are the risks — and the rewards — involved?
Presented by: James Connell (Multimedia Journalist and Brand Consultant) and Tee Morris (Content Solution Specialist at Dalet and Bestselling Author)