Shifting external forces and squeezed budgets are prompting large-scale industry changes. There is a growing demand for agile media management systems that have production, distribution and archive capabilities.
A PC-MAM serves as the gateway to all your media assets. Unlike traditional systems that categorize files by folders, a PC-MAM adopts a flexible data model encouraging all team members to explore and use assets more efficiently.
It is not only about the technology, it is also about the expertise. A centralized PC- MAM is an incredibly powerful tool at every stage of the media supply chain, but only when efficiently implemented and utilized.